Built by dental industry veterans,
for dental industry decisions.
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DentalAssetIQ is the first standardized equipment valuation and asset intelligence platform built specifically for dental practice owners, DSOs, and the advisors who serve them.
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Pete Volk
 Dental Strategy Institute Â
Pete is a dental industry veteran with more than 25 years of experience at the intersection of DSO strategy, dental office design, and practice valuation. Over that career he has worked with some of the largest dental groups in North America, advised on operatory design and clinical infrastructure for practices of every scale.
Dental Strategy Institute is the result of a simple observation Pete kept making over two decades: the business side of dentistry was extraordinarily underserved. DAIQ exists to change that.
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Susan Volk, RDH
 Dental Strategy Institute Â
Susan Volk is a Registered Dental Hygienist with more than two decades of clinical and industry experience — including roles at Colgate Palmolive, Hu-Friedy, and Benco Dental. Since 2021 she has worked as a part-time hygienist across a wide range of private practices and DSO environments, giving her an on-the-ground perspective on how dental businesses actually function at the chair level.
Susan contributes clinical accuracy, real-world hygiene insight, where the clinical perspective matters as much as the business strategy. Her background in dental sales, KOL relationship management, and equipment consultation adds a layer of depth and knowledge that is invaluable.
What 20 years in dental taught us
"Brilliant clinicians were navigating M&A transactions, exit structures, and operational complexity with almost no plain-language resources written specifically for their world."
That gap — between the complexity of dental business decisions and the quality of tools available to make them — is why DentalAssetIQ exists.
âś“Â DSO strategy and operational advisory
âś“Â Dental operatory design and clinical infrastructure
âś“Â Practice valuation and M&A due diligence
âś“Â Equipment procurement and lifecycle planning
✓ Author — Dental Strategy Institute publications
Access additional resources at Dental Strategy Institute such as:
Books, white papers, and tools for dental professionals
The "Kelly Blue Book" problem in dentistry
There was no standard. A Midmark M9 autoclave could be listed for $800 or $4,500 depending on who was selling it. No dentist, CPA, or PE firm had reliable data. We fixed that.
The Problem
No standardized fair market value data for dental equipment — anywhere.
The Approach
Real transaction data, AI-powered valuation, 20+ years of domain knowledge baked into every estimate.
The Result
The first platform that tells you what your equipment is actually worth — and what to do about it.
Ready to see DentalAssetIQ in action?
Start your free account or request a demo for your DSO or advisory firm.
